▶️ Here is how you should input your results every week Add/update each tactic (create a line in the relevant group, either in the “by channel” or “by campaign” tab) → For LP, KPI #1 should be visits, KPI #2 CTR → For webinars, KPI #1 should be registrations, KPI #2 attendees → For LinkedIn organic, KPI #1 should be views, KPI #2 CTR → For NL and nurturing streams KPI #1 should be open rate, KPI #2 CTR → For conferences, KPI #1 should be number of leads, KPI #2 number of demos

🔥 To go faster, you can duplicate lines.

marketing channels results DB