<aside> 🏆 Lead scoring allows you to prioritise leads likely to become customers based on their behaviour and profile. These figures are market good practices for SaaS B2B.
Please note that this is a starting point. The key to a successful lead scoring model is to constantly iterate and refine it based on results. Also, the criteria and points should be determined in collaboration with your sales team, as they are the ones who will be using these scores to prioritise their work.
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