<aside> 🏆 MQLs are ICP-compliant leads, demonstrating a behaviour interpreted as a buying wish for which sales will likely create an opportunity.

</aside>

<aside> 🎯 To check the ICP compliance of your leads, answer those questions:

  1. Does the lead belongs to the correct countries we’re focusing on?
  2. Does the company belongs to one of our industry targets?
  3. Is the contact job title part of the personas we target?
  4. Does the company belongs to the top ones we target in each country?
  5. Does the company belongs to Mid Market (check the headcount & revenue on LinkedIn Navigator)?

</aside>