My name is Antoine Heftler, and I am here to help you make the most of your marketing unit, by optimising its efficiency and strengthen its interfaces with sales, marketing and product.
Since 1999, I’ve been helping tech companies streamline their marketing & sales operations to increase lead generation & go-to-market, fasten sales cycle, and optimize product launches.
I leveraged background in marketing agencies, scale-ups and IT groups to develop a robust framework and toolset enabling marketing and sales teams to power sustainable growth.
During my time in India (five years in Bangalore) and in Scandinavia (ten years in Sweden), I worked extensively with multi-cultural teams.
**📆 Book a meeting
📩 Email me: [email protected]**
💡 How we help
🫶 Share
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🛠Get the latest intel & tools and leverage the powerful Capza Growth network to build the most efficient marketing & product units
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- Weekly newsletter
- Get info related to the monthly theme
- Share your news with the network
- Get the latest on marketing & product intel
- Get infos on tech stacks
- Book for the next webinar and decide on next month theme
- Monthly webinar / podcast
- Monthly webinar/podcast following this month’s theme
- Interview of one of your marketing team member around a marketing challenge or success linked to the theme.
- Quarterly all-CMOs lunch & share
- One topic we’ll choose together
- Design thinking methodology to share best practices
- Awards for your best-in-class team member
- Ongoing Slack channel
- Share the latest news, info, questions
- Open to all marketing team members
- Structure to be optimised based on usage
🎯 Optimise
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🛠Get tools and assistance to optimise your marketing & product KPIs and maximise impact on growth.
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- Monthly face-to-face meeting on pre-defined KPIs for marketing & products
- Understand your KPIs trend
- Build an action plan together
- Prepare for board meetings
- Get your GTM operational engine
- Access an ecosystem of specialists
- Access a toolbox to help your team perform better
- Share your job offers with the network to get the best resource available
🎯 Fix & Grow
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🛠Get help to address a specific pain point slowing down your growth or prepare for an important milestone.
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- Improve Lead Generation funnel
- MQLs volume
- MQLs to Opportunity ratio
- Average Opportunity Value
- Fasten Sales cycle
- MQLs & SQLs qualification
- Sales cycle
- Sales pitch & closing optimization
- Optimise Product roadmap & launch
- Sync roadmap with market evolution
- Launch to the right ICP/personas/early adopters
- Scaling process and acceleration
- Change Business Plan
- Move to SaaS
- Move from SLG to PLG
- Expansion to a new market / segment
- Prepare for a new fund raise round
- …
📆 Our next events
Capza events